About Home Heat Pump Guide
Independent, plain-English heat pump advice for UK homeowners.
Home Heat Pump Guide is an independent information service. We are not installers. We do not sell heat pumps. We never make sales calls. Our mission is simple: help UK homeowners understand whether a heat pump is right for their home, what it will cost, and how to get the best deal.
Who We Are
We started Home Heat Pump Guide because we were frustrated by the quality of information available to homeowners considering heat pumps. Most websites are run by installers with a financial incentive to sell you a heat pump — whether or not it's the right choice for your home. Others are full of jargon, outdated figures, or incomplete information.
We believe every homeowner deserves clear, honest, and complete information about heat pumps — including when a heat pump is not the right choice. That's something you'll rarely hear from a company trying to sell you one.
Our team includes writers, researchers, and data analysts with expertise in home energy. We are not heating engineers, plumbers, or salespeople. We focus entirely on explaining the facts and helping you make an informed decision.
Our Independence
Independence is the foundation of everything we do. Here's what that means in practice:
- We are not installers. We don't install heat pumps, sell equipment, or employ tradespeople. We have no financial incentive to tell you a heat pump is right for your home if it isn't.
- Our editorial content is independent. No installer, manufacturer, or trade body pays for or influences our content. If we say a heat pump costs £10,000, that's because our data shows it does — not because someone paid us to say it.
- We show our working. Every cost figure and calculation on our site includes a methodology note explaining the data sources and assumptions. You can verify our numbers yourself.
- We tell you when a heat pump isn't right. Our guides clearly explain the situations where a heat pump may not be the best choice. An installer will rarely tell you this.
How We Make Money
Transparency about our business model is important. We earn revenue through our quote service: when you request free quotes through our site, we connect you with MCS-certified heat pump installers in your area. If you proceed with an installation, we receive a referral fee from the installer. This fee:
- Is paid by the installer, not by you
- Does not affect the price you pay for your installation
- Does not influence which installers we recommend (we work with a network, not specific companies)
- Has no bearing on our editorial content
We only work with MCS-certified installers. We never accept payment for editorial content or reviews. Our quote service is entirely optional — you can use all our guides, calculators, and tools without ever requesting a quote.
Our Data and Sources
We take accuracy seriously. Our data comes from:
- Ofgem — energy prices and standing charges (updated quarterly)
- Energy Saving Trust — running cost estimates and efficiency data
- MCS (Microgeneration Certification Scheme) — installation data and installer standards
- BEIS / DESNZ — government data on heat pump performance and policy
- Our installer network — real quote data from MCS-certified installers
For full details of our data sources and calculation methods, see our methodology page.
We're on your side
Home Heat Pump Guide is an independent information service. We are not installers. We never make sales calls. Our job is to give you honest, clear information so you can make the best decision for your home.